{"title":"New In","description":"\u003cp\u003eFresh drops from BLIFTING. The latest pieces added to the range — be the first to wear them.\u003c\/p\u003e","products":[{"product_id":"essential-training-t-shirt","title":"Essential Training T-Shirt","description":"\u003cp\u003eYour new everyday training tee. Cut for comfort, built for movement.\u003c\/p\u003e\u003cp\u003eThe Essential Oversized Training T-Shirt is the one you reach for first. Whether you're warming up, mid-session, or heading straight from the gym to the street — this tee moves with you without getting in the way. The relaxed oversized silhouette sits clean on the body without looking shapeless, and the fabric is substantial enough to hold its structure wash after wash.\u003c\/p\u003e\u003cp\u003eDesigned for the gym. 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